Web Marketing

Years of experience in web development and marketing have led us to realize that simply 'creating' a website isn't enough. Your website is an integral part of your business and speaks loudly of your company. Building a successful web site depends on more than just web design. Below are a few points worth considering:

Corporate Design: Your website has to represent your company on the web, often it is the first impression new customers are getting about your company.

Site Layout: Site layout and navigation is the primary element in a professional website. If your customers cannot easily find what they are looking for, they will look elsewhere and that usually means your competition.

Site Activity: A stale website makes the rest of your business look stale. This does not not mean you have to change the design of your website every month or even every year, but it does mean that you should keep an eye on the content. Does your website list an upcoming event from 2004? Is an old promotion still on the site?

Credibility: There are many factors that can contribute to or take away from your trustworthiness online. Displaying outdated information is one thing, but others are just as glaring. Broken images, bad links, misleading site navigation are all examples of things that lower credibility.